Life, the Universe and Everything
No, this will not be a book review. To be fair, I haven't even read (=listened to the audiobook) Douglas Adams's third book in the "trilogy of five". But, it was a very fitting titl…
I accidentally created the fastest Ghost CMS hosting
…but can I replicate that on scale? (Spoiler: probably not – but it's been a fun experiment 😉) Lately, I have been working a lot on the Magic Pages infrastructure. The old server got too small.…
The art of verschlimmbessern
Back in April, I started implementing BunnyCDN in Magic Pages. It took me over a month to jump through many different hoops and the development was quite nerve wracking. BunnyCDN is a content deliver…
My secret SaaS gold mine
One and a half years ago, I would have never believed that I would be running a software-as-a-service (SaaS) business. In fact, I was quite annoyed with all the hype that was generated around them. &…
Playing hide and seek with (a) Ghost – running Ghost CMS in a cluster
Yes. Tech is humbling. And a quick note before we start: this will be technical. The tl;dr: 🙃I spent a month figuring out a technical solution for Magic Pages and put it live for some of my custome…
Choosing your customers over profit
Today I want to talk about the not-so-sexy part of running a business. The stuff that's often swept under the rug. Because it's not fun. And it actually eats up your revenue. I want to talk a…
My face is my money maker
A few months ago I came across some social media posts talking about "faceless marketing". Building small brands and businesses without showing who you are. Without a connection to you as a…
Sri Lankan Travel Tales
I am writing these lines from the balcony of a lovely little hotel, overlooking the lake of Kandy in Sri Lanka. I hear some birds, some crickets, and the bustling street beneath us. I still have the t…
The Crossroads of Information?
Last week, I sat down with my wife Mariia – a brilliant brand strategist. She is working on a new offer – personality unpacking for solopreneurs like myself. In its essence, I wanted her help with fig…
Back to mundane small town hell
Around a year ago, my wife and I started looking for a new apartment in Berlin. We lived on 57m² (around 600 square feet), which included a small bedroom, a living room/kitchen, and a bathroom. Both…
Are SaaS businesses worth it?
You know what's really odd? People starting software-as-a-service (SaaS) businesses because they "want to be financially independent", "do what they want", or "make money…
Best Friends Forever?
Remember BFFs from high school? Best Friends Forever? Honestly, I never really got that concept. Probably, because I had very few friends in high school – let alone BFFs. It always felt a bit odd. Wh…